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1999/05/15(23:31) from d191.paris-55.cybercable.fr | |
ÀÛ¼ºÀÚ : ¾È»ó¼ö+±Ý°øÀåºü¸®Á¡ (gumnuri@cybercable.net) | Á¶È¸¼ö : 2088 , ÁÙ¼ö : 43 |
kinetic.typography |
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Seminar: Kinetic Typography by Prof. Suguru Ishizaki 1999 05 19 wed. 15:00 wow-gwan seminar room, hongik univ... Suguru Ishizaki is assistant professor of communication design at the school of design, Carnegie Mellon University. He teaches communication design and design for digital and interactive media. His research addresses communication methods that are unique to digital media, particularly focusing on kinetic typography an d visualization of complex information. His professional work includes interaction design, software development consulting, interactive diagramming, and print design. B.A in Design, University of Tsukuba, Japan; M.S., Ph.D, Media Laboratory, MIT. My current project focuses on the expressive power of typography that is presented over time. Written language is no longer limited to static forms in digital communication. Typographic form can change in size, color, or position over time to help express its content. For instance, adding small vertical vibration to the word ¡°help¡± may convey a sense of urgency. A quick serial display of text using small light-weight type may represent a whispering voice. I have created a ¡°writing tool¡±called Wigglet, which allows ordinary people to produce temporally expressive messages-or kinetic typography. Using wigglet has shown that ordinary people can create expressive messages beyond the static smilies :-) I have also been developing and designing on-line environments where people can exchange kinetic messages either synchronously or asynchronously. Using these experimental environments, I am interested in discovering how this new form of writing changes the way language is used and how temporal forms relate to message content. In my presentation, I will first introduce what kinetic typography is, and situate it in historical context of visual communication design. Then, I will discuss design principles associated with kinetic typography I have discovered so far, I will also demonstrate Wigglet, a tool for writing kinetic messages for everybody, and discuss how kinetic typography, which was originally accessible only to the professional designers, can be used by ordinary people in their everyday context. ZLzluploading DT |